Prioritized Content of Islamic Television Channels: An Analytical Study of Alhijrah TV

In the world of media and communication, producers content are major contributors who create issues for an audience to think about. This is not randomly created, but rather created based on certain agendas. paper analyzes Alhijrah channel, a Malaysian Islamic TV. The objective this study discover prioritized broadcast by TV that contributes shaping perception Islam among viewers. To achieve objective, analysis, observation interviews were conducted. sample was last broadcasting season 2020. It found out divided its programs into eight genres. leading genre magazine accounted 46.56% sample, noble Qur'an. resorted shopping almost 17% content. also seven live made up 16.71% programs. limited animation, drama, concert talk show. recommends television channels align their agendas with Qur'an prioritize what Allah SWT guide implementing methods He set us. Keywords: Content, television, Islam, TV, agenda-setting theory.